Tzuku: The ultimate workout earbuds

Making industrial design ambitions happen

Shock-proof, impact resistant and totally waterproof, Tzuka are engineering the world’s most durable sports earphones. To help realise their ambition, Tzuka approached Newbury Innovation looking for a partner with a breadth of in-house engineering expertise they could draw on. We assembled a team of engineers that were specialists in bespoke electronics and firmware to industrial design optimised for manufacturability and together we transformed the team’s vision into a market competitive product.

Working with Newbury Innovation

“If you’re an entrepreneur with a dream, Newbury Innovation is the place to go. We got in touch with the team because as a start-up, we knew we needed to identify any specialist engineering knowledge gaps. Newbury Innovation has become part of our wider Tzuka family, and on a day-to-day basis I can talk to my engineers directly which is phenomenal for me, because as a start-up we move very quickly.”

Tom Jelliffe, CEO, Tzuka