Newbury Electronics works with leading international artist, Moritz Waldemeyer
Newbury Electronics is supplying 250 individual PCBs to leading designer Moritz Waldemeyer for use in his latest project. The internationally renowned artist has been asked by the Metropolitan by COMO to participate in a charity project for their charity partner, Noah's Ark Children's Hospice. Waldemeyer’s art form uses etched metal for the mechanical components and PCB’s to create the structure that will be on display in the hotel lobby throughout April. The PCBs will have white LEDs on the outside and blue LEDs on the inside of the egg.
"It is great to be part of a project like this which combines the latest in creative thinking with state- of- the-art production techniques to create a unique object of beauty;" said Philip King, managing director at Newbury Electronics.
Explaining more about his piece, Waldemeyer said; "Essentially the egg is made from four spirals that are alternatively connected to GND and +12V. We used advance parametric 3D design to create this shape, that is both sculpture and electronic circuit at the same time. This is an innovative approach to light design that we believe has never been done before in this way. He continued; "Newbury Electronics' knowledge and understanding combined with its high production standards and levels of accuracy make them the ideal partner for this project." The finished piece will be 30 cm high.
Anyone interested in seeing Waldemeyer's finished piece along with the other exhibits is welcome to visit the Metropolitan Hotel, London from April 1 through to April 30. All eight pieces will then be auctioned to raise funds for the Noah's Ark Children's Hospice. The eggs will be auctioned off in the hotel's Met Bar on the 30th April at 6.30pm, please contact Jessica.harris@comohotels.com to be added to the event guest list.
Background
Moritz Waldemeyer is an internationally renowned designer based in London. His work occupies a diverse range of creative spaces, from art and product design through to fashion and entertainment. In 2004 he made his debut into the design world with an interactive chandelier for Swarovski and Ron Arad. Following his early collaborative work for the likes of Hussein Chalayan and Zaha Hadid, Moritz soon established himself as an independent designer. In 2013 his lighting product ‘My New Flame’, developed for Ingo Maurer, was unveiled as part of MoMA’s permanent collection.